Once an article is published it will normally describe the product or subject? in point.   At the end of the article you should or will fine that it contains a resource box, which is a kind of signature that describes who created the article.

A resource box can also be referred to as a signature box, which contains the authors bio and links that generally pertain to a blog or website.  You will always find a resource box or signature box provided for you by the article directories, for articles that you wrote to be submitted to article directories. (Side bar; using an article submitter canwill make submitting your articles to directories a whole lot easier)

A good resource box or signature box should include your name, your web site address your unique selling proposal and a call to action to invoke prospects to purchase a product. However, quite often it yields a small amount of traffic due to an inefficient resource box.

Two of the main problems are;

1. The resource box contains irrelevant links, when it should contain links back to your blog or websitewebsite or blog This becomes beneficial when readers like your article and want to read more about what you have written.  This is also a great way to build one way links back to your web site , increasing your  internet marketing online presence.

Very often people use irrelevant links for various reasons, which ends up sending potential traffic away from their website .

2. The lack of a good reason to click on your website link is the other reason why . Very frequently readers need a very good reason other then the content of the article or even the product itself to attract them to your website.

The fact is they want to know what the advantage is to them to visit your website. You need to give them a reason , describe a free report or discount that is available when they visit your website . The thought of receiving something free will be reason enough for readers to check out your website and generating more traffic.

The goal should be to sustain traffic to your website, so make sure you put some thought and effort into the resource box  or signature box if you prefer and don’t justslap it together.